Digital Architecture = Customer Relationships
Build the systems that let customers find you, trust you, and choose your business. Fractional Marketing gives you strategic marketing ownership plus execution, without the cost of a full-time marketing director. It starts with a Customer Relationship Assessment, then we build and run the plan across SEO, content, email, local visibility, brand and commercial photography and video, and AI systems.
For service businesses between $1M and $10M in revenue, across Fort Wayne and Indianapolis.
Growing businesses stall in the space between DIY and a full-time hire.
The DIY ceiling
The owner keeps handling marketing, or it gets split across whoever has time. Tactics pile up without a strategy, and the business plateaus well short of its potential.
The $100K+ jump
A full-time marketing director costs well over $100,000 a year, plus benefits and management overhead. For a business between one and ten million in revenue, that hire arrives too early and carries too much risk.
Fractional Marketing fills that gap. You get the strategic ownership of a senior marketing leader and the execution to back it, at a fraction of the cost and commitment.
A marketing director on retainer, anchored to a real diagnosis.
Every engagement begins with the Customer Relationship Assessment, a diagnostic that scores your visibility, website, and local search presence. From that baseline, we own the strategy and run the work: SEO, content, email, local visibility, brand and commercial photography and video, and AI systems.
The model is the same as a fractional CFO or part-time controller, applied to marketing. You gain a leader who thinks about your growth full-time, without paying for one full-time.
What you get
- Strategic ownership of your marketing, month over month
- A Customer Relationship Assessment to start, with a scored baseline
- Execution across SEO, content, email, local search, and brand and commercial photography and video
- AI systems that make the work compound instead of repeat
- A single point of accountability, not a rotating cast of freelancers
Assess, Plan, Execute, Report.
Our methodology is Audit, Train, Grow, Repeat. Every engagement runs on the same four-step loop, so the work compounds instead of restarting.
Assess
The Customer Relationship Assessment scores your visibility, website, and local search. We find where customers fall through.
Plan
We build a prioritized plan from the assessment, tied to revenue outcomes, not vanity metrics.
Execute
We run the work: SEO, content, email, local visibility, brand and commercial photography and video, and AI systems, with you as the decision-maker.
Report
We report against the baseline, then repeat. Growth becomes a system, not a sprint.
One client. One year. A clear result.
Year over year
1,200%
revenue growth
Client: Tech This LLC
Engagement: ~3 months
Tech This LLC, under this approach for about three months
Tech This LLC came in as a service business carrying its own marketing. We ran the Customer Relationship Assessment, built the plan, and executed across SEO, content, local visibility, and brand and commercial photography. Over roughly three months, revenue grew 1,200% year over year.
This is our single case study so far, shared plainly. We would rather show you one honest result than a wall of logos.
Read the full Tech This LLC case studyBuilt for Indiana service businesses ready to stop carrying marketing alone.
Service-based businesses
Contractors, professional service firms, and local service businesses, generally between one and ten million in revenue.
Owners still in the work
You are handling marketing yourself, or it is split across whoever has time. You need ownership, not another task.
Ready for a system
You have outgrown DIY tactics and want a strategy that compounds, without the cost of a full-time director.
Jireh Gibson, MBA
Jireh founded Skyscraper Digital Marketing in Fort Wayne, Indiana to empower local service-based professionals to build their digital architecture. His methodology, Audit, Train, Grow, Repeat, turns marketing from a series of tasks into a system for sustainable growth.
Jireh holds an MBA and is active in the Fort Wayne Chamber and the Empower Breakfast network. SDM pairs the agency with a commercial photography studio, so brand and growth stay under one roof.
7 five-star Google reviews
“I work with local service-based professionals to build their digital architecture, the systems that let customers find them, trust them, and choose their business. That creates a stronger customer relationship, and that is what leads to sustainable growth.”
Jireh Gibson, Founder
A clear structure, so the work compounds and the terms stay simple.
Six-month initial term
We start with a six-month commitment so the plan has time to take hold. After that, the arrangement rolls month to month with thirty days' notice.
A fixed monthly retainer
You pay one flat retainer each month for strategic ownership and execution. Third-party costs like ad spend and software are billed separately, itemized in the report.
A monthly report against baseline
Every month you receive a report measured against your Customer Relationship Assessment baseline, covering what we shipped, what moved, and what comes next.
What fractional marketing covers, and what it replaces.
Looking for more detail? See the full FAQ.
Every month without a system is a month of growth left on the table.
Book a 15-minute Discovery Call. We will talk through your business, and you will leave knowing whether Fractional Marketing is the right next step, or whether you are better served another way.
Built for owners doing $1M–$10M in revenue who are ready to stop carrying marketing alone.